EXPERIENCE

I am a Creative Director with 20 years experience as a Project Leader and Designer. I have led 360° campaigns and design projects encompassing branding, strategy, writing, concept development, print, digital, social and OOH; with expertise in design for motion.

I have run my own studio and consulted for leading Design Studios, Agencies and Entertainment Brands in Sydney, New York and Los Angeles. 

SKILLS

Team Leadership

As a business owner I've been responsible for team building and management for a wide range of projects. As a consultant and in-house CD I've mentored creatives and enjoyed fostering new talent.

Creative Direction

I offer creative vision and leadership, combined with the skills and experience to guide the creative team toward the common goal of delivering great work. I collaborate well with clients throughout the creative process from start to finish.

 

Project Management

I am experienced in budgeting, scheduling, planning and tracking. I have successfully teamed-up with producers both in-house on and the client side.

Animation

During my creative career I've also been hands on in the animation phase of projects. I'm well versed in After Effects, Premiere and Maya.

 

Edit

I am comfortable editing short form projects in Adobe Premiere &/or Final Cut Pro. I’ve edited music, voice-over, graphics and video.

Live Action & Still Photography Supervision

As Creative Director I’ve planned for and supervised on set for live-action and still photography . I have also worked as a Director on a number of shoots.

DISCIPLINES

Branding & Strategy

I work with clients to understand the complexities of their brand and distill this into a concise brand statement. I have led creative campaigns that bring to life brand statements combining the right language and visuals to create compelling content.

Concept Development

As part of a campaign, or one-off creative I think beyond the aesthetics, instilling the creative with meaning that resonates with audiences.

 

Writing

I help bring brands to life through writing. I can express a creative vision to clients in pitch decks and collaborate with strategists and copywriters crafting campaign language to work hand-in-glove with the visual vocabulary.

Design for Motion

Since day one I've always been passionate about making a project move. I’ve worked in most media including cell-animation, stop-motion, 2D/3D animation, compositing, photography and video.

 

Digital & Social

My background in design, typography, photography, editorial and animation translate seamlessly into digital and social content.

I'm well versed in the creative and technical opportunities and challenges of each platform.

Experiential

Since 2013 I have worked with NBCUniversal on their live Upfront Event at Radio City. I have been the lead creative, overseeing the design framework and graphics production for custom and large format event screens.