NBCU
BRANDING + EXPERIENTIAL
NBCUniversal approached me to pitch ideas to brand their annual creative campaign. They were looking for a visual brand signature to live across their talent photography, print materials, digital marketing, OOH and experiential events.
I pitched 6 solutions to NBCUniversal, one of which won the business and become the driving force for the campaign. I then led a team creating the design framework for the Radio City Upfront Event.
Services
Branding. Experiential. Creative Direction. Design. Project Management.
Studio
Sticky Pictures
Concept Development
My solution - a simple & elegant lighting device. An illuminated square that transforms content beyond the ordinary, to the extraordinary.
Talent Photography
The concept needed to work as a simple, but recognizable motif defining how talent were shot for the campaign. It also needed to express the initial strategy of transformation from ordinary to extraordinary.
Experiential
The brand campaign culminated with a live event onstage at Radio City. I designed and supervised production of the design framework for all screen content at the show.
Motion Toolkit
I created simple visual mockups for each environment, then supervised 3D production of the final content.
Digital, Print, OOH
The original concept also lived throughout all print, digital and OOH promotion.
