T. ROWE PRICE
ACTIVE WISDOM
I was asked by Havas to help visualize T. Rowe Price’s “Active Wisdom”: the practice of intelligently managed funds, designed to mature with investors on their journey towards retirement. My role began with the initial design frames. I was also hands on the for the animation and supervised music and V.O.
Services
Design. Art Direction. Concept Development. Animation.
Agency
Havas & Studio 6
Design Frames
The final design grew from animated studies in mathematics and geometry that paralleled the precise hands on approach of T. Rowe Price. This provided a rich visual language to explain some heady financial concepts.
