NBCU
BRAND CAMPAIGN
In a year long collaboration with NBCUniversal I helped define their Brand Strategy and 360° Marketing Campaign. My involvement began with the initial strategy and continued through brand positioning, style guide creation, copywriting, design, live-action planning and post production supervision.
Services
Branding. Strategy. Copywriting. Project Management. Art Direction. Live-Action and Post Production Supervision.
Studio
Sticky Pictures
Brand Positioning
I created NBCU’s Brand Statement: Setting The New Standard. A tangible brand promise defining both their long held position as industry leader and their advertising initiatives in the year to come.
Leading a team of a copywriters and strategists I helped establish a language system to communicate their brand promise. A playful and adaptable system designed to entertain and inform audiences.
Talent Messaging
Campaign messaging system broke into two categories: Business and Talent Messaging. The Business Messaging told the tangible story of how NBCUniversal is Setting The New Standard for advertisers, while the Talent Messaging reflected The New Standard for audiences.
I was involved in art direction and planning for the talent imagery and was on-set to supervise their talent shoot over 4 days in LA and NY.
The Creative-Campaign included content and marketing materials for digital, social, OOH and experiential.
I led a team of designers and animators, establishing a mult-platform style-guide for all motion assets. I also oversaw post-production of editorial and animation.
Digital + Social
I designed and oversaw production of motion assets for digital. This series of animations gave a deep dive into how NBCUniversal was delivering on their brand promise of Setting The New Standard for advertisers.
